ENHYPEN member Lee Heesueng has been officially appointed as the first male K-pop artist to serve as a solo brand ambassador for the Korean colored contact lens brand Qrsessed.
The appointment, announced on November 17, 2025, marks a significant step for the brand in promoting gender-neutral beauty standards.
The partnership coincides with the launch of three new shades, designed to embrace all genders and suitable for both daily and dramatic wear. Qrsessed praised Heeseung's unique sensibility and gaze as the very reason for his selection.
"It's all about confidence, conviction, pride, individuality, curiosity... and of course, that unmistakable touch of cuteness that only Heeseung carries so naturally," an update from the brand read
The news has already prompted global fan pre-orders and promotions across Asia, highlighting Heeseung's global charisma and the anticipation for the new collection. The official ENHYPEN members' X account shared their excitement with a post featuring the new campaign.
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