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Seventeen Dokyeom (Lee Seokmin) was spotted departing South Korea on January 29 en route to Melbourne, where he is scheduled to attend the 2026 Australian Open as a guest of Polo Ralph Lauren. The fashion house has served as the tournament’s official outfitter for six consecutive years, and Dokyeom’s invitation signals the brand’s continued expansion into K-pop–driven global marketing.
Fans gathered at Incheon International Airport captured the singer dressed in a navy jacket layered over a striped shirt, paired with jeans and a brown leather shoulder bag. His relaxed styling reflected Polo Ralph Lauren’s signature preppy aesthetic, fueling speculation of deeper collaboration between the idol and the brand.
Industry observers note that luxury labels increasingly court K-pop figures to bridge sports, entertainment, and fashion audiences. Dokyeom’s appearance arrives shortly after he featured on the February 2026 cover of W Korea, wearing classic tailored looks that drew praise for his polished, “prince-like” image. The editorial spread reportedly attracted strong engagement across social platforms, further strengthening his appeal to lifestyle brands.
While the Australian Open runs from January 18 through February 1, Dokyeom is expected to attend selected quarterfinal matches and brand-hosted events during the tournament’s second week. Although his agency has not released an official schedule, fans anticipate brief public appearances and social media updates from Melbourne.
The visit underscores SEVENTEEN’s growing individual member activities outside music promotions. As K-pop artists increasingly intersect with global fashion and sports industries, appearances like Dokyeom’s highlight how idols now serve as cultural connectors beyond the stage.
Polo Ralph Lauren has yet to confirm whether the collaboration will extend beyond event attendance, but market watchers suggest this could be a precursor to a future brand ambassadorship announcement.
Read also: SEVENTEEN’s Dokyeom, Seungkwan, Dino Rumored as New Skechers Ambassadors