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Victoria's Secret PINK has officially teased a collaboration with global K-pop sensation TWICE, following the group's landmark appearance at the October 2025 Victoria's Secret Fashion Show. The brand shared a cryptic Instagram post late January 6 featuring images of TWICE members wearing glamorous PINK robes alongside snapshots of their stage outfits from the fashion show, sparking immediate excitement among fans worldwide.
The teaser included a puzzle that, when solved, revealed the phrase "THIS IS FOR" a direct reference to TWICE’s hit song which served as the opening number for their fashion show performance. That October appearance made history: members Nayeon, Jihyo, Momo, and Tzuyu became the first K-pop girl group to perform at the iconic event, joining an all-female lineup that also included Karol G, Missy Elliott, and Madison Beer. Their set, which also featured their track "Strategy", aligned perfectly with the show’s celebration of women’s confidence and empowerment, with lyrics like "this is for all my ladies who don’t get hyped enough" resonating with the event’s core message.
During their appearance, the group wore custom PINK looks including fuzzy knee-high boots and pieces adorned with silver rhinestone versions of the brand logo. The collection quickly gained attention, particularly the bra worn by Tzuyu, which became a viral sensation and sold out rapidly after the show aired. This high demand laid the groundwork for speculation about a potential partnership, which the brand has now confirmed is in the works.
In the Instagram post caption, Victoria's Secret PINK promised full details would be released on January 7, after fans decoded the puzzle. Industry observers and fans alike are predicting the collaboration will include a range of products, from member-personalized lingerie and loungewear to tour merchandise tied to TWICE’s "THIS IS FOR 2026" world tour, as well as possibly beauty products designed to reflect the group’s distinct individual styles.
The partnership marks a continued evolution for Victoria's Secret PINK, which has increasingly focused on collaborating with global stars that embody its message of fun, freedom, and self-confidence. For TWICE, the collaboration comes as the group celebrates its 10th anniversary and expands its global reach, building on a career that has already established them as one of the most successful K-pop acts of all time.
Fans and fashion enthusiasts are eagerly awaiting the official announcement, which is expected to drop later today.
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