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South Korean actor Kim Seon-ho is increasingly facing commercial fallout as mounting public scrutiny over alleged tax avoidance has prompted brands to distance themselves from the star.
According to industry sources on Tuesday, one fashion label that previously collaborated with Kim recently removed promotional images and teaser content featuring the actor from its official social media channels. The decision appears to be a direct response to public concern over reports that Kim received earnings through a family-owned corporate entity, raising questions about potential tax avoidance.
The controversy centers on Kim’s use of a private corporation registered under the name “SHD,” which lists his parents as directors. Critics allege that routing entertainment income through the entity may have been used to reduce personal income tax — a claim that has dominated headlines and sparked debate among tax and entertainment commentators.
In response, Kim’s agency, Fantagio, issued a statement defending the actor’s practices. The company confirmed that Kim’s exclusive contract remains in effect and insisted that both his personal and corporate tax affairs adhere to legal and regulatory standards. Fantagio also clarified that the family corporation was established previously to support theatrical production activities and is currently undergoing proper dissolution procedures.
Industry analysts say the situation is likely to reverberate beyond one commercial partner, with other brands evaluating their ties to Kim amid growing sensitivity around public figures and financial transparency. Concerns over reputational risk can influence endorsement decisions, especially when unresolved tax matters attract sustained media attention.
Kim’s situation is further colored by recent high-profile tax disputes involving other entertainers, which have heightened public expectations for accountability in celebrity income reporting. Observers note that how Kim and his representatives navigate the next phase of this controversy could have lasting implications for his brand partnerships and career trajectory.
Source: (N)
Read also: Kim Seon-ho’s Agency Rejects Tax Evasion Claims, Says Personal Corporation Closing