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South Korean actor and model Byeon Woo-seok is making headlines once again, this time as he fronts a new campaign for Prada Beauty in collaboration with Vogue Korea.
On Tuesday, the leading fashion magazine shared exclusive behind-the-scenes content across its official social media channels, giving fans a first look at the 34-year-old star as he embodies the luxury brand’s latest launch: the limited-edition Re-Nylon Mesh Cushion in blue, paired with a matching lip balm.
The teaser visuals and short clips capture Byeon in a sleek, signature blue-themed set, where he effortlessly transitions between looks – from soft, cozy knitwear that highlights his warm demeanor to tailored, sharp jackets that emphasize his sophisticated charm. His calm poise and understated confidence shine through in every frame, building immense anticipation for the full campaign video and pictorial set to be released in the coming days.
As an official Prada Beauty ambassador, Byeon brings his unique blend of on-screen charisma and high-fashion appeal to the partnership, a pairing that has already won over audiences. Fans took to social media to praise the teasers, with comments describing him as “ridiculously handsome” and crediting his presence for elevating the prestige of the new beauty launch. Many noted how his refined features and magnetic aura perfectly align with Prada’s iconic blend of modernity and timeless luxury.
This latest campaign comes at the height of Byeon’s rising fame. His portrayal of Ryu Sun-jae in Lovely Runner catapulted him to new levels of global stardom, earning him critical acclaim and a rapidly growing international fanbase. The teasers also come as audiences eagerly await his next major project: Perfect Crown, an upcoming series set to stream exclusively on Disney+, where he is expected to showcase even more of his versatile acting range.
Industry observers note that collaborations between top-tier actors, luxury brands, and leading fashion publications like Vogue Korea have become a key way to bridge entertainment and lifestyle markets, and Byeon’s latest work is poised to set a new standard. While details on the full campaign release date remain under wraps, the early teasers have already cemented his status as one of the most in-demand stars in both the entertainment and fashion worlds today.
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