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Global K-Pop group RIIZE brought their signature star power to Samsung’s highly anticipated "The First Look 2026" press conference at Wynn Las Vegas on January 4, kicking off a high-profile appearance ahead of the annual Consumer Electronics Show (CES). The six-member ensemble – composed of Shotaro, Eunseok, Sungchan, Wonbin, Sohee, and Anton – joined the tech giant to showcase its latest lineup of AI-integrated innovations.
As official global brand ambassadors for Samsung, the group has already played a key role in promoting products including the Galaxy Watch8 and SmartThings ecosystem. At the pre-CES event, they participated in demonstrations of the company’s newest AI-infused TVs, projectors, and home appliances, blending their widespread popularity with cutting-edge technology to engage attendees and global audiences tuning in virtually.
A notable highlight from the event came when Samsung President Mauro Porcini shared a heartfelt moment with member Anton on Instagram, commending the young artist for his humility, intellectual curiosity, and commitment to personal and professional growth beyond his musical fame. The post quickly went viral, drawing positive reactions from both tech enthusiasts and the group’s dedicated fanbase, known as BRIIZE.
RIIZE’s involvement extends beyond the opening press conference; the group is scheduled to lead additional live demos of Samsung’s AI-powered gadgets throughout the duration of CES, which runs through January 9. Industry observers note that this partnership represents a strategic alignment for both parties: Samsung leverages the group’s massive global reach to connect with younger, digitally native consumers, while RIIZE expands its presence in the tech and lifestyle space.
The appearance marks another milestone for the fast-rising group, which has quickly established itself as one of K-Pop’s most popular acts since their debut. Their ability to seamlessly bridge entertainment and technology at one of the world’s largest tech events underscores their broad appeal and growing influence as global cultural icons. As CES 2026 progresses, fans and tech lovers alike are eager to see more of RIIZE’s collaborations with Samsung in the days ahead.
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