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According to EMPIRE, Leading global colored contact lens brand OLENS has announced the continuation of its partnership with Danielle, member of chart-topping K-pop group NewJeans, with the launch of a new promotional campaign via its Thailand branch. The initiative prominently features the hashtags #NEWJEANS and #DANIELLE across all social media and retail touchpoints, emphasizing both the artist’s individual appeal and her group’s massive international influence.
The collaboration, which first began in 2024 with the group-wide “Dazzling Moment” fall campaign, now spotlights Danielle as a solo ambassador for OLENS Thailand’s 2026 spring collection, Luminary Glow. In campaign visuals shared on OLENS Thailand’s official Instagram and TikTok channels, Danielle is seen wearing the brand’s Secret Tint Gray and French Shine Hazel lenses styles previously highlighted in regional promotions across Southeast Asia. The campaign emphasizes “natural radiance with a modern edge,” aligning with Danielle’s known style aesthetic of blending casual charm and high-fashion versatility.
OLENS, recognized for its use of biocompatible PUS CON material and UV-blocking technology, has positioned the campaign to target young beauty enthusiasts in Thailand, where K-pop content sees over 2.3 billion monthly views on TikTok alone. The brand has also rolled out exclusive in-store activations at leading Thai retailers including Boots and Watsons, offering limited-edition Danielle-themed lens cases with purchases.
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